Starting a business doesn’t have to be expensive.
In the past when I want to test or start a new business idea, I would spend a lot of time and money on tools, different kinds software, and paid ads.
A lot of times I won’t make any sale, and I would lose all the time, effort and money.
Another problem with this method is that if I don’t make sales, I wouldn’t be able to know why. Is it the idea? Is it the landing page? Is it the Facebook ad copy? Is the website copy? There are a lot of variables.
That’s why it’s crucial to validate the idea without spending time and money and keeping everything simple.
With my new business “Wantrepreneur Challenges“, I didn’t spend any money to get my first a few sales:
Here are some free tools that helped me to get the first a few sales:
Collecting emails: instead of paying for a landing page software, and the time you need to learn it and set up my landing page, I just used Google Forms to get emails from people who are interested.
Getting traffic: I didn’t spend any money to drive traffic to my offer, I only needed a few customers to validate before I move on with my business idea.
I borrowed traffic from websites that have my targeted traffic.
Here some ideas:
- Online communities (no spamming make sure you read the rules, engage and add value first)
- Guest blogging
Check out my “Ten Quick Ways to Get your First 3 customers with $0 Budget” for more channels.
Analytics: When I posted a link to my Google Form (Landing Pages) somewhere, I would use Bitly link to track where the traffic is coming from, plus I had a google sheet to track when someone signs up so I can tell the conversion rate from each channel.
CRM: I started with Google Sheets, it was good enough, then I switch to Streak it’s easy and simple, works with Gmail. After someone submits their email I start the sales process through email.
Tip: You need to track your sales pipeline because 80% of sales I got after following up.
I learned that keeping it simple it is better, faster and cheaper, plus I can fix and adapt much quicker.
P.S Soon I’m giving away business, entrepreneurship, and marketing books to Fikkrah’s email subscribers, make sure to subscribe to to get notified.